Bengaluru, December 21, 2018: Ripple Fragrances, the spatial fragrance initiative of the Mysore-based NR Group launched their new luxury product range “IRIS Luxia” at the IRIS Aroma Boutique today. Created to complement the finest homes, the range comprises premium fragrance delivery systems designed to create an opulent ambiance with its sheer elegance and quality product designing.
With IRIS Luxia, the brand intends to elevate the concept of fine living and wellbeing. The luxury range offers international aesthetics with quality delivery systems that matches the superior fragrances. Commenting on the new range, Mr. Kiran Ranga, MD and Master Fragrance Creator, Ripple Fragrances, said – “Our vision to create sensory delight through fragrance and form is further strengthened with the launch of IRIS Luxia. A superior range of quality fragrance delivery systems that resonate fine living. With our newest offering of reed diffusers,fragrance vaporizers and ultrasonic misters under IRIS Luxia, we intend to elevate consumer experience by matching fine aromas with luxurious delivery systems that is not only pleasing to the eye but also adds to a rich and enticing ambiance.”
Sonya Suri, a city based interior designer present at the launch said “Home fragrance is an important element of design. Like the colors on the wall or the furniture. It’s a form of self-expression. For people to communicate who they are”. She presented ideas on home décor that can best integrate lights and fragrances this festive season.
The range is available at IRIS Aroma Boutiques in Bangalore, Mysore, Pune and Chennai and will also make its presence in the major lifestyle and home decor retail outlets.
The 'Iris Aroma Boutique' offers an exciting value proposition of both eclectic choice and affordable luxury. The merchandize includes exquisite novel fragrance delivery systems, innovative accessories & unique home décor artifacts. The boutique also offers an extensive candle range rarely seen under one roof. IRIS Aroma Boutique keeps in mind the burgeoning expectations of a woman who prides herself on having the best for her home
The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/.
For Media Queries, please email us at purva@brand-comm.com
or contact Purva | 9990186904
